Investment

Many good ideas cannot develop or get to market in a quick enough time without capital investment. Obtaining such investment can, however, be either difficult to obtain or come at what may seem to be a high price in terms of what you have to give away. When considering an offer of investment it is important to not undervalue your idea but also of equal importace to realise that "100% of nothing is nothing".

Investment can come from many sources. A large number of inventors start by self-funding or getting investment from friends or family. You can also look to private investors, business angels and venture capital companies as potential sources of investment, depending upon the nature of your idea and it's perceived potential.

When presenting your idea to a potential investor it is always wise to remember that "failing to prepare is preparing to fail". In other words, and as is the case with any business discussion, thoroughly prepare for the meeting, have a solid business plan and know your subject and market. If you cannot answer a question with conviction, present a strong, logical and confident picture and present yourself as someone that the potential investor can work with then they might chose not to invest or you might achieve less favourable terms. It is also important to realise that any investor may be able to provide more than just money, such as contacts and experience.